How Meegle Grew Blog Traffic by 14x and AI Citations by 134%

Industry

Workflow Management Platform

Team Size

Approximately 700 employees

Locations

Headquartered Newark, Delaware, US & Culver City, California, US

The Challenge

Before partnering with us, Meegle faced foundational gaps that hurt both organic search visibility and AI citations:

Technical Foundation Problems

Structural issues were sabotaging rankings and AI discoverability
Keyword cannibalization was causing multiple pages to compete for the same terms
Country pages lacked proper hreflang tags and canonical setup
Blog layouts weren’t aligned with LLM best practices, reducing potential AI citations (ChatGPT, Google AI Overviews)

Missing Topical Authority

Meegle needed deeper, more comprehensive content structured for LLM interpretation, the kind of expertise that AI systems trust and cite.

User Experience Issues

Site layouts prioritized product showcasing over answering search intent

Low engagement
Weak signals for search engines and AI crawlers

Our Approach

We rebuilt Meegle’s organic presence with a structured focus on technical excellence, topical authority, and scalable content execution, delivered via Slate’s SEO + content workflow.

Timeline of Impact

Timeframe	Theme	Impact
Month 1–8	Content Strategy	Built AI-optimized briefs and outlines aligned with LLM best practices → increased traffic and AI citations
Month 1–8	Backlink Building	Added 100 relevant backlinks → boosted authority
Month 1–3	Competitor & AI Ranking Research	Analyzed competitor presence in AI responses → built strategy to outrank them
Month 1–3	Technical SEO Audit	Fixed major issues → health score improved from 50 to 95
Month 4–7	Layout & On-page Optimization	Restructured content for AI comprehension and SEO scalability

Here's how we did it:

Technical Foundation

A deep technical audit revealed major indexing, crawling, and structural gaps.

Here’s what we did:

Fixed crawling issues
Eliminated duplicate content
Rebuilt page structures to eliminate cannibalization
Optimized blog templates with LLM-friendly layouts

Result

Health score increased 50 → 95, giving AI systems and search engines a clean pathway to crawl, understand, and cite Meegle’s content.

Topical Authority

We doubled down on two categories:

Project Management
Product Management

We used Slate’s AI-powered content workflow to produce scalable citation-friendly content:

Content Creation Workflow

The content production process executed via Slate looked like this:

Process

Prompt + Guidelines → Pre-fed Internal Links → Content Generation → Content Engineer Review → Internal Linking → Editor Review → Source Validation → Publish

Every piece:

Followed strict tone and accuracy guidelines
Included internal links to relevant Meegle pages
Was backed by credible sources for stronger AI citation potential

Competitor Comparison Content

We focused heavily on comparison guides; high-intent, high-conversion content such as:

Monday vs Trello
Asana vs ClickUp
Smartsheet vs ClickUp
Monday Alternatives

These pieces positioned Meegle directly in the consideration stage when prospects were evaluating tools.

Scaling Content

Across 9 months, we:

Created 150 content briefs
Published 140 editorial blogs
Shipped 70 scalable content pieces
Re-optimized 30 blogs for LLM visibility
Produced 95 topic pieces in 2 months using Slate workflows

Domain Authority

A targeted backlink campaign helped improve credibility.

Results:

100 backlinks in 8 months
Domain Rating improved 41 → 62

The Results

Here's what happened after nine months of focused SEO and content work:

Metric	Before	After	Uplift
Blog Traffic (Oct–Sept)	85 clicks	1,300 clicks	+1,429%
Domain Rating	41	62	+51%
Keywords Ranked	350	4,500	+1,185%
Site Health	50	95	+90%
Monthly Impressions	431K	1.65M	+283%

MOFU + BOFU Traffic Growth

2024 Q4: 490 clicks
2025 Q1: 950 clicks
2025 Q2: 1,822 clicks
2025 Q3: 2,580 clicks

AI Citations

Significant improvement in presence across Google Overviews and ChatGPT responses.

Conclusion

By focusing on project and product management topics, and optimizing everything for AI discoverability, Meegle established itself as a credible, citable authority in a competitive space. The mix of technical fixes, LLM-first content structuring, and authority building created a durable growth system that continues to compound across both search engines and AI-driven discovery channels