Automate research, writing, and publishing in one visual workflow

Slate Workflow turns multi-step content operations into automated pipelines that run 24/7.
Drag and drop steps to research topics, draft citation-ready articles, and push directly to your CMS

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The Problem

Manual content operations break down at scale

Creating citation-worthy content requires deep research, multiple drafts, brand voice validation, and constant updates. Manual execution of these steps doesn't scale to the velocity AI platforms need.

The Solution

Automate the research-write-publish loop

Build visual automation that handles research, drafting, optimization, and publishing while you maintain control over quality and brand voice at every step.

Diagram showing three labeled options — Create Citations, Create Drafts, and Brand Voice — connected to a central cube device with a stylized X logo.
Diagram showing a workflow process with inputs including Create Citations, Create Drafts, and Brand Voice flowing into a central module connected to workflow steps Input, Smart Action, and Output.
Dark-themed graphic showing three labeled pathways—Create Citations, Create Drafts, and Brand Voice—connecting to a central device with a stylized 'S' logo.
Diagram showing a workflow system with blocks labeled Create Citations, Create Drafts, Brand Voice flowing into a central hub, which connects to Input, Smart Action, and Output steps.

Execute strategies at scale

Build workflows that run your exact content process automatically. Chain together research, writing, optimization, review, and publishing steps.

Manual content operations break down at scale

Creating citation-worthy content requires deep research, multiple drafts, brand voice validation, and constant updates. Manual execution of these steps doesn't scale to the velocity AI platforms need.

Connect any data source

Pull from Google Sheets, scrape live web data, query APIs, or access your knowledge bases. Workflow retrieve the exact information each step needs automatically.

40+ AI models and integrations

Access Claude, GPT-4, Gemini, and specialized models for different tasks. Connect Semrush for SEO data, WordPress for publishing, or any tool via API.

Orchestrate your content engine at scale

Maintain quality through control points

Add review steps at moments requiring judgment. The workflow pauses for you to validate brand voice, approve outputs, or provide feedback, and then continue automatically once you approve.

Workflow diagram showing three steps: Step 1 Web Research for SEO insights, Step 2 Loop to process and transform text, and Step 3 Webscraper to extract data from web pages.

Logic and conditionals

Add if/then logic to handle different scenarios. Route workflows based on content type, quality checks, or any condition. Create sophisticated automation that adapts.

User interface showing input fields labeled Primary Keyword, Topic angle, Brand Kit (optional), Brief Outline HTML (optional), and Domain URL sitemap.

Connect your data and publishing stack

Pull live keyword data from Semrush and Ahrefs, sync drafts with docs, and push finished assets to Webflow, or WordPress without leaving Slate.

Diagram showing an orange central square logo connected by lines to four surrounding logos: Semrush, WordPress, Webflow, and Ahrefs.

Automated quality scoring

Grade every output for brand alignment and citation potential automatically before assets enter the human review stage.

Table showing CRM-related keywords, their outline creation status marked as completed, and associated workflow actions with a dropdown menu featuring run options and arrows labeled John Doe and Jony Ive.

Deploy once, execute infinitely

Schedule automated runs

Set workflows to execute automatically on your schedule. Daily content refreshes, weekly competitive monitoring, continuous archive maintenance—run operations hands-free.

API access for programmatic control

Trigger workflows via API from any system. Integrate with your existing tools, trigger based on external events, or build custom automation layers.

Template library

Start with pre-built workflows for common operations. Customize templates for your exact needs or build entirely new workflows from scratch.

How Workflow Work

01

Build the Workflow

Pull live keyword data from Semrush and Ahrefs, sync drafts with docs, and push finished assets to Webflow, or WordPress without leaving Slate.

Screenshot of a Blog Strategy Workflow interface showing blocks like AI, SEO, Flow, and Data Formatting on the left and workflow steps including Input, Web Research, Loop, Webscraper, Text, and Output on the right.

02

Configure each step

Set parameters for each step: the AI model to use, data to pull, how to process outputs. Map variables between steps so outputs flow automatically.

User interface for a Blog Strategy Workflow showing blocks for AI, SEO, Flow, and Data Formatting on the left, a workflow with input, LLM, and output blocks in the center, and an LLM configuration panel on the right with instructions to act as an SEO strategist and a message suggesting SEO-optimized blog titles for an article about AI in digital marketing.

03

Add quality gates

Insert human review steps where judgment matters. Set conditions that pause execution for approval before continuing to publishing.

Screenshot of a blog strategy workflow editor showing blocks for AI, SEO, flow, and data formatting on the left; a workflow canvas with Input, Webscraper, and Output blocks in the center; and Webscraper configuration settings on the right including URL entry, format options, metadata toggle, and error recovery options.

04

Test and refine

Run workflows on sample data to verify outputs. Iterate on prompts, adjust logic, optimize performance based on actual results

User interface of a Blog Strategy Workflow with steps: Input, Web Research, Loop, Webscraper, Text, and Output, showing a CSV upload for blog list and a sidebar for testing the workflow.

05

Deploy at scale

Run workflows individually for one-off tasks or execute across thousands of rows in Grid. Schedule automatic runs or trigger via API.

Screenshot of Meta Title Optimizer interface showing input section with a blog list file and results with original and SEO-optimized titles for multiple URLs.

How teams use Workflow

Build citation-ready content systematically

  • Deep research automation

    Scrape top-ranking content, analyze competitive gaps, synthesize insights, and generate comprehensive outlines automatically.

  • Content refresh pipelines

    Identify decaying pages, research current information, draft updates incorporating fresh data, and push to CMS on schedule.

  • Programmatic content generation

    Create thousands of unique, locally-relevant pages from templates while maintaining quality and brand voice.

Scale product content without repetition

  • Feature documentation automation

    Transform product specs into feature pages, comparison content, and use case articles with consistent messaging.

  • Competitive intelligence

    Scrape competitor sites, analyze positioning, identify gaps, and generate differentiated content automatically.

  • Multi-format asset creation

    Turn product information into blog posts, social content, email sequences, and landing pages from single workflows.

Execute data-driven content strategies

  • Keyword-to-content pipelines

    Pull keywords from Semrush, research search intent, generate optimized content, and publish automatically.

  • Personalization at scale

    Create customized content variations for different segments, industries, or personas without manual duplication.

  • Performance-driven optimization

    Monitor rankings, identify declining pages, trigger refresh workflows, and maintain visibility continuously.

case studies

Proof that agentic content drives growth

Frequently Asked Questions

How is Slate different from other generative AI tools?

Most generative AI tools stop at producing one-off, generic drafts. Slate goes far beyond that, giving you visibility, prioritization, workflows, human review, publishing, and performance tracking in one system. And unlike tools that generate content that sounds the same for everyone, Slate lets you bake in your brand’s voice, tone, proprietary knowledge, and data. The result is content that’s accurate, on-brand, and uniquely yours. Built for real results, not isolated content generation.

What does domain audit actually analyze?

Every page gets scored for freshness, topical authority, structural optimization, and AEO readiness. You see brand vs. non-brand breakdown, intent mapping, index rates from Search Console, and prioritized recommendations.

Can we really refresh 1,000 pages?

Yes. That's what Sheets are built for. Add URLs to column A, add workflow to column B, run once. Same effort for 1,000 pages as for 10 pages.

What AI platforms do you track?

ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Track visibility scores, citations, share of voice, and competitive positioning across all platforms.

How does the recommendation engine work?

Analyzes every page's AEO score, business value, competitive positioning, and refresh complexity. Prioritizes opportunities by impact, not just traffic. Shows you what matters most first.

Automate your content operations with Workflow

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