Every page,
tracked and fixed
Slate tracks rankings, traffic, content gaps and technical issues, then refreshes existing pages, builds new ones, and fixes what’s holding your site back.
YOUR AI TEAMMATE FOR GROWTH
Build Systems That Drive Organic Growth
Slate finds where you can grow across SEO, AI search, content, and your web presence, then turns those opportunities into work and gets it done.
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01 // seo
Every page,
02 // AI Search
Influence how AI sees and recommends your brand
Track share of voice and citations across the major LLMs. When a competitor owns a prompt you should, agents flag it and draft the fix.
03 // Content
Create content that drives growth
Find the topics and opportunities worth pursuing, then research, brief, write, refresh, and optimize content at scale.
04 // Distribution
Build your presence beyond your site.
Finds publications, mentions, communities, links and other places where your brand can show up, then helps you act on them.
05 // Communities
Listen where buyers actually talk
Slate monitors Reddit, G2 reviews and off-site mentions, then turns real questions and objections into content and outreach.
06 // Competitors
See what’s working for them.
Tracks competitor content, rankings, AI visibility, citations and mentions to surface gaps and opportunities before they pass you by.
SCANS EVERY AI ANSWER
Runs buying-intent prompts across every major AI engine to see where your brand appears, gets mentioned and gets cited.
READS YOUR SEARCH DATA
Connects to GSC and GA4 to see what’s gaining, what’s declining, which pages drive traffic and where performance is changing.
LEARNS HOW YOUR BRAND WORKS
Loads your Brand Kit, knowledge base, positioning, audience, competitors and existing content before doing the work.
SCANS THE WEB AROUND YOUR CATEGORY
Finds the communities, publications, websites, conversations and sources your buyers and AI engines already trust.
SCANS YOUR COMPETITIVE LANDSCAPE
Watches competitor content, rankings, AI visibility, citations, topics and changes across the channels that matter.
FINDS WHAT’S HOLDING YOU BACK
Traces AI answers back to their sources to find missing citations, weak coverage, competitor advantages and sources you need to be on.
FINDS WHAT’S HOLDING YOU BACK
Finds content decay, keyword gaps, technical issues, weak internal linking and areas where competitors are winning.
TURNS IT INTO A PLAN
Finds content gaps across search, competitors and AI answers, then identifies the topics worth building around.
FINDS THE OPENINGS
Surfaces brand mentions, unlinked mentions, backlink opportunities, placements, community conversations and digital PR opportunities.
FINDS WHERE THEY’RE GETTING AHEAD
Shows where competitors are appearing, getting cited, earning links or covering topics you haven’t yet.
TURNS IT INTO A PLAN
Maps the gaps to the work that can close them: new content, refreshes, comparison pages, on-page fixes, internal links and third-party mentions.
TURNS IT INTO A PLAN
Prioritizes the pages and actions most worth pursuing, from refreshing existing content to building new coverage and programmatic pages.
TURNS IT INTO A PLAN
Builds the research, brief, content workflow and optimization steps needed to take each topic from idea to publishable asset.
TURNS IT INTO A PLAN
Researches each opportunity and identifies who to contact, what to pitch and where the opportunity fits your growth goals.
TURNS MOVES INTO A PLAN
Turns competitive gaps into specific actions across content, SEO, authority, outreach and new page creation.
EXECUTES THE WORK INSIDE YOUR STACK
Researches, writes, optimizes and publishes the content, while handling the SEO and authority work behind it.
EXECUTES THE WORK INSIDE YOUR STACK
Refreshes content, creates new pages, optimizes on-page elements, builds internal links and pushes finished work into your CMS.
EXECUTES THE WORK AT SCALE
Runs repeatable workflows across hundreds of pages using Sheets, skills, multiple models and your connected tools.
EXECUTES THE OUTREACH
Finds the right contacts, drafts personalized outreach, sends through email or LinkedIn, and tracks replies and follow-ups.
EXECUTES THE RESPONSE
Creates the briefs, refreshes pages, builds new content, fixes gaps and runs outreach without making you manage every task.
Monitors and keeps improving
Keeps checking prompts, citations, sentiment and competitors to see what changed and adjust the next actions.
MONITORS AND KEEPS IMPROVING
Tracks traffic, rankings and page performance so the next round of work is based on what actually moved.
MONITORS AND KEEPS IMPROVING
Learns from traffic, citations and content performance so every run gets smarter than the last.
MONITORS AND KEEPS IMPROVING
Tracks the mentions, links, placements and sources you earn, then finds the next opportunities worth pursuing.
MONITORS AND KEEPS IMPROVING
Keeps watching competitors and your own performance, closing gaps as they appear and surfacing the next opportunity.
One teammate.
The whole function.
Give Cowork a goal. It finds the work worth doing, runs it across the tools you already use, and waits for your sign-off.
We're barely showing up when people ask AI about our category. Close the gap.
cowork
Read every AI answer in your space. You're in 6 of 340 prompts, competitors are in 210. Built a plan to earn the citations back. All staged, nothing live.
Tools used: AI Visibility +
Goal: Earn citations
Build 9 comparison pages AI can quote
Earn placement on 12 sources AI already trusts
Publish 5 authority pages for the questions AI gets asked
Rewrite 14 pages AI can't currently read
Looks right. Loop @dana in on the copy first.
cowork
Sent to @dana. Once approved I'll publish and watch your share of voice. I'll flag any competitor that gets cited next.
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Something's dragging our organic traffic down. Find it.
cowork
Crawled 1,284 pages. 17 are decaying, 8 clusters are missing, 60 pages have thin internal links. Here's what's worth doing first
Tools used: Content Refresh Engine + Internal Linking Engine +
Goal: Recover and build
Recover 17 declining pages
Build 8 missing topic clusters
Add 240 internal links
Publish 4 comparison pages
Approve all.
cowork
Publishing to Webflow now. Rankings are tracked. Your Friday report will land in Slack.
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Turn our CEO's sustainability keynote into a buyer's guide, plus cutdowns for every channel.
cowork
Pulled the transcript, wrote the guide, and cut it for six channels. Newsletter's still drafting.
Tools used: Brief Generator + Infographic Generator +
Asset table
Asset
Status
Pillar, 2,400 words
✔ Draft, ready for review
LinkedIn, 3 posts
✔ Draft, in your queue
Newsletter
Writing...
Send the buyer's guide to @dana for review.
cowork
Done. I'll keep the cutdowns moving and start the next piece once the guide clears.
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Write next week's posts in our voice, and generate the images too.
cowork
Seven posts, three aspect ratios each. Images generated, captions written. There's also a Reddit thread worth joining, drafted below.
Tools used: Brand Kit + Image model +
this week
7 LinkedIn posts, sized and scheduled
1 Reddit contribution, drafted in a genuine voice, not owner voice
Reddit draft holds for you. Your call before it goes out.
Love the posts. Schedule them. Hold the Reddit one, let me read it.
cowork
Scheduled. The Reddit draft stays in your queue until you say go. Every community post waits for your yes.
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We just published the sustainability guide. Get it in front of the right people.
cowork
Found 47 relevant prospects and 12 communities. Personalized the outreach and queued it. Nothing sends without your review.
Tools used: email +
Goal: Earn citations
47 prospects, researched and prioritized
Personalized message per prospect
Sequenced across email, LinkedIn and HeyReach
Send me the top 10 to check.
cowork
Here they are. Once you approve I'll send and track replies, and tell you which angle lands best.
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You: Keep an eye on Acme and tell me when it matters.
cowork
Acme published 4 pages this week. 2 hit keywords you care about. I've already drafted the counter-work.
Tools used: AI Visibility +
Counter-move
3 comparison pages against their new content
6 counter-content pieces on the 2 keywords in play
Added to your active plan automatically
Good catch. Ship the comparison pages.
cowork
Publishing them. I'll keep watching Acme and fold any new move into the plan without asking.
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A reporter picked up our funding news. Draft the response and the assets.
cowork
Drafted the reply, a quote from your founder, and the supporting one-pager. All pulled from your brand kit so the voice stays consistent.
Tools used: email +
PR pack
Reporter reply, in your voice
Founder quote, 2 options
One-pager and social copy, brand-checked
Approve the reply, let me pick the quote.
cowork
Reply's out once you're set. I'll keep the messaging aligned across every asset that goes out this week.
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Let Slate work across your entire growth stack
Slate works across the tools your team already uses, pulling in the context it needs and putting the work back where it belongs.
