brand kit

Your brand context. Structured, governed, and ready wherever AI works

Define your brand once - voice, rules, audiences, positioning, and documents; and every AI workflow pulls exactly what it needs, automatically.

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Brand Kit governs your voice, audiences, products, and writing rules in one source

Every context update flows automatically to every workflow that reads it 

Semantic retrieval pulls the right document sections at runtime 

THE PROBLEM

Generic AI has no memory of your brand. Every prompt starts from zero.

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Re-briefing every tool, every session
Every AI workflow starts with a manual brief explaining your brand. When the session ends, so does the context.

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Outdated style guides nobody reads
Updating positioning decks, and brand docs doesn't matter if AI can't access the update when it needs to.

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Output that sounds like everyone else
The model's defaults are the same for your team and every competitor. Without context, AI makes you sound the same.
THE SOLUTION

Everything AI needs to know about your brand - structured, versioned, and always accessible

Brand Kit has two layers. A structured context layer that governs your voice, audiences, product lines, and writing rules, and a retrieval layer that semantically searches your documents to surface the right content the moment a workflow needs it.

Brand Kit
Your brand identity, structured for AI
Brand Kit breaks your brand into modular dimensions - foundations, product lines, audiences, and visual guidelines. AI gets the right piece for each task.
Knowledge Bases
Every document you've ever written, ready to surface when AI needs it
Upload PDFs, CSVs, case studies, and internal docs. Semantic search surfaces what's relevant the moment a workflow needs it.

Build the context layer that makes AI work like it knows your brand

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Every workflow starts with 
full brand context - automatically

Before any Slate Workflow, Grid operation, or Power Agent runs, it reads from Brand Kit. The right Brand Kit dimensions [audience, product line, region] are pulled and applied. The right documents are retrieved by meaning and injected.

Workflows

Every content step pulls the right Brand Kit dimensions and retrieves the right documents automatically - before a word is written.

Grid

Brand Kit and Knowledge Base context applied to every row in a bulk operation. Consistency doesn't break down as volume goes up.

Power Agents

Slate Context is the memory layer that keeps autonomous, multi-step agents accurate at scale.

Frequently Asked Questions

What is Slate Context?

Slate Context is the context layer for your AI workflows. It has two parts: Brand Kit, which holds your structured, governed brand identity - voice, tone, audiences, product lines, content types, regions, and writing rules; and Knowledge Bases, which hold your larger documents and make them retrievable via semantic search at runtime. T ogether, they give every Slate Workflow, Grid operation, and Power Agent the context it needs to produce outputs that are accurate, on-brand, and consistent at scale.

What's the difference between Brand Kit and Knowledge Bases?

Brand Kit = structured identity. The modular dimensions that define who you are, who you're for, and how you communicate. Small, precise, always applied. Knowledge Bases = indexed content. Your documents, case studies, and research, made retrievable by meaning. Applied selectively when a workflow needs supporting evidence, product detail, or reference material. Both feed workflows automatically. Brand Kit sets the context. Knowledge Bases supply the substance.

What types of files can I upload to Knowledge Bases?

Direct uploads: PDFs, CSVs, text files, images Google Drive sync Web scraping SQL database connections Shopify catalog data Everything gets indexed for semantic search automatically. You can test retrieval quality with the built-in search test before putting a Knowledge Base into production.

How does versioning work in Brand Kit?

Every edit to Brand Kit creates a new version with full attribution - who changed what, and when. Changes are saved as drafts and don't go live until published. You can compare any two versions side by side to see exactly what changed. If something goes wrong, any previous version can be restored in one click.

Is Brand Kit accessible via MCP?

Yes. Enable MCP once and Brand Kit becomes readable and writable from any tool in your stack that supports MCP. Your team can ask Claude to check your current brand positioning, update a content type from inside Cursor, or query audience guidelines without opening Slate. All changes go through the same versioning and approval system.

How does semantic search in Knowledge Bases work?

Unlike a keyword database that matches exact phrases, Knowledge Bases use vector embeddings to find the closest meaning to your query. Search for "reducing time to value for new customers" and you get your onboarding guide, relevant case studies, and product documentation.

How long does it take to set up Slate Context?

Most teams have a working Brand Kit in a day. Start with Foundations (voice, tone, global rules) and your top one or two Product Lines. Add Audiences, Content Types, and Regions progressively as you roll workflows out. Knowledge Bases are fast to set up for files you have ready to upload. Connected sources like Google Drive and web scraping take a few minutes to configure and then sync automatically.

AI that sounds like your brand starts here

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