Slate for agencies

Take on more clients with the team you already have

Research a prospect in five minutes before the pitch. Run SEO and content for every client from one workspace. Earn commission on every brand you bring to Slate.

Book an agency demo
Become a partner
5
mins
to research a prospect
before a pitch
2
hrs
per article, down
from four days
30
mins
per monthly client report, down from a full day
62
%
margin on a $10K retainer,
up from 18%

How agencies use Slate

Most agencies start with one of these and add the others within a quarter.

01

Partner with Slate

Run your clients on Slate, or refer brands to us and earn commission. The Slate team helps you sell and deliver.

Partner Program

02

Win new clients

Know where a prospect ranks, who beats them and what you'd fix first, before the first call.

Partner Program

03

Deliver for every client

Research, writing, page updates, publishing and reports for each client. Your team approves what goes live.

Partner Program

Why agency margins stay thin as you grow

Each new client adds hours of research, writing and reporting that your team does by hand today.

Sound familiar?

Reporting takes a full day per client

The list of pages to update keeps growing

You turn down clients because the team is full

Clients notice a drop in results before you do

4
days

to write one article by hand

Sound familiar?

A few blog posts a month used to cover it. Now clients also ask for page updates, comparison pages, links, and why ChatGPT recommends a competitor.

~18
%

typical margin on a content retainer

Every new client means another
hire

More accounts usually means more writers, editors and account managers. Revenue grows, and the margin on each retainer stays where it was.

Days

of research for one good pitch

Pitch research doesn't get done

Your team doesn't have days for every prospect, so a lot of proposals go out looking like last month's.

01

Partner programGrow with Slate

Run your own clients on Slate, or send brands our way and earn commission. Both come with direct help from the Slate team.

AgencyAgencyAgencyAgencyAgencyAgency
For agencies doing client work on Slate

Agency partner

Run each client in its own Slate workspace, bill your clients directly, and get the Slate team behind your delivery.

  • Agency plan with a workspace per client
  • Setup help for your first clients
  • Help preparing for big pitches
  • Agency pricing across every client workspace
For consultants, freelancers and agencies

Referral partner

Don't run Slate day to day? Send brands to Slate with your own link and Slate handles the rest.

  • Personal referral link and dashboard
  • Commission on every account you refer
  • Slate handles onboarding and support
10 to 20%commission on each referred account, based on the revenue you bring to Slate each year.

Pitch support

The Slate team prepares with you for large prospects.

Training

Onboarding and playbooks for running clients on Slate.

Joint marketing

Case studies and webinars featuring your agency.

Introductions

Brands that need an agency get pointed to partners.

Slate won't approach your clients. Client content and data belong to your agency and your clients.

Become a Slate partner

Tell us about your agency. The partner team will get in touch to plan
how Slate fits your clients.

1

Apply in under two minutes

2

Walk through your client list on a partner call

3

Set up your first client workspaces with the Slate team

02

Win new clientsWalk into the pitch with the research done

Add a prospect's domain and Slate shows where they rank on Google, how often AI answers mention them, how competitors compare, and what to fix first. Your proposal starts there.

Where the prospect stands in Google and AI search

Their Google rankings, clicks and traffic, next to how often AI Overviews, ChatGPT and Perplexity mention them, and the prompts where competitors show up instead.

Google rankingsAI Search AnalyticsCitation Analysis
What competitors do better

The competitor pages that rank on Google and get cited in AI answers, the topics they cover that the prospect doesn't, and the review sites and articles those answers pull from.

Competitor trackingKeyword gapsCited sources
A 90-day roadmap built in Cowork

Ask Cowork to turn the research into a plan: which pages to create, which to update, which sites to pitch for mentions, and in what order. Put the roadmap in the proposal so the prospect sees what the first three months look like.

CoworkExecution planSlide deck
Sample work before they sign

Draft one updated page or one new article for the prospect's biggest topic, so they see the quality of your work before the contract.

Content refreshBrief to article
Get your own agency recommended

Buyers now ask Google and ChatGPT which agency to hire. Track your own rankings, AI mentions and traffic in Slate, then bring that dashboard to the pitch as proof that your approach works.

RankingsAI mentionsWeekly report
AGENCY STORY
ThunderclapWebsite design and development agency

Thunderclap sells websites on whether they'll be found

Before a website pitch, Thunderclap runs Slate on the prospect and two or three competitors. The proposal shows the pages the prospect is missing and how the new site will cover them. The client buys a site planned around search as well as design.

Prospect researchCompetitor comparisonProposal decksSite structure planning
Research the prospect and 3 competitorsRankings, topics, AI mentions
Map the pages the new site needsGrey: already exists. Orange: missing
Home
Pricing
Features
vs Competitor A
Integrations
Use cases
Pitch the build with the plan attachedDesign and search in one proposal
03

Deliver for every clientRun every client's SEO and content from one workspace

Each client gets a workspace with its brand guidelines, product details and past work. Slate does the research, drafts and weekly updates. Your team decides what goes live.

Research and new content

Slate researches keywords and sources before every brief, then writes articles, comparison pages and FAQs in each client's voice.

Meegle: blog clicks grew from 85 to 1,300 a month

Page updates

Slate checks every page each week for falling traffic or lost mentions, then updates it with new data, FAQs and internal links.

RateGain: AI Overview mentions grew from 7 to 85 in 18 days

Pages at scale

Build hundreds of location, integration or comparison pages from one template, with fresh research for each page.

Atlas HXM: pages for several countries from one workflow, ranking in the top 3

Outreach

Slate finds the review sites and articles that matter in each client's category and reaches out by email and LinkedIn.

Result: brand mentions and backlinks for your clients

Weekly to-do list

Each client workspace gets a ranked list of what to write, update and pitch next, so your strategists start every week with a plan.

Weekly: a fresh list for every client

Client reports

Slate builds monthly reports that connect the work done to rankings, traffic and leads, ready to share as slides.

TripleDart: reporting went from a full day to 30 minutes per client
AGENCY STORY
ContentMartContent production agency

ContentMart writes for dozens of brands and keeps each one's voice

Every ContentMart client has its own guidelines and product details in Slate, so research, briefs and drafts come out sounding like that brand. Editors review in Slate and send finished pieces straight to the client's site or Google Docs.

Brand guidelines per clientBriefs and draftsEditor reviewBulk runs

Your team stays in charge

  • Approvals in Slack and Gmail
  • Nothing goes live without sign-off
  • Brand guidelines saved per client
  • Every change can be undone
Slate SLACK · #ridgeline-pay
3 comparison pages for Ridgeline Pay are ready for review.
Approve allOpen draftsRequest changes
Slate GMAIL · TO CLIENT
Your October page updates are ready. Review and approve before they go live.
ApproveLeave a comment

Built to run multiple clients

  • A workspace for each client
  • Build a workflow once, reuse it
  • Bulk runs across hundreds of pages
  • Publishes to WordPress, Webflow, Sanity, Google Docs
Client workspaces24
RRidgeline Pay28 pages liveGaining
LLumen HR42 pages updatedGaining
CCobalt TravelReport readyHolding
OOrbit Security3 drafts to reviewReview
AGENCY STORY
TripleDartB2B SaaS growth agency, 100+ client sites

TripleDart went from 100+ freelance writers to 10 reviewers

In early 2025 an article took TripleDart four days. A year later, with its workflows in Slate, it took about two hours.

"I'm easily able to handle five plus clients without having to think about a lot of the execution going on around me."Labeeb Muhammed, SEO, TripleDart
18%→62%

Margin on a $10,000 monthly retainer

2 hrsper article, from 4 days
10reviewers, from 100+ writers
5+client sites per person

Results agencies delivered
on Slate

Each of these accounts is run by an agency team working in Slate.

250 → 1.8K

Conversions from organic search, with clicks up from about 18K to 67K

Read the Case Study
Read the Case Study

85 → 1.3K

Monthly blog clicks, with 95 pieces published in two months

Read the Case Study
Read the Case Study

15→ 750

Monthly visits from AI assistants, and 98 leads in seven months

Read the Case Study
Read the Case Study

7→ 85

Keywords with an AI Overview mention, from page updates alone

Read the Case Study
Read the Case Study

"It gives us a bird's-eye view of our AI visibility: where we're being mentioned, cited, and missing entirely. Instead of guessing, we're making decisions based on real data."

Viral Patel
Head of Marketing, Helpshift

One plan for your whole client list

The agency plan covers every client workspace, with setup and training from the Slate team.

Agency plan
$2,000 /month

20% off with annual billing.

Book an agency demo
  • Workspaces and users for all your clients
  • 10,000 pages and 5,000 keywords tracked
  • 100,000 credits a month
  • A dedicated Slate engineer for setup
  • Priority support on Slack
  • One-on-one training for your team
  • API, MCP and your own model keys
Holding companies and large agencies

Custom

Priced on your number of brands, volume and how many teams roll it out.

  • SSO and role-based access
  • Custom limits per workspace
  • All AI platforms tracked
Talk to sales

How Slate compares

What agencies usually piece together today, next to Slate.

What agencies need
All in one workspace
Tracking tools
AI writing tools
Tools plus freelancers
PARTNER
Partner program for agencies
Yes
Some
Some
No
WIN NEW CLIENTS
Prospect research for pitches
Yes
Yes
No
Manual
Roadmap and proposal decks
Yes
No
No
Manual
DELIVER
Writing and updating content
Yes
No
Writing only
Freelancers
Publishing to the client's site
Yes
No
Some
Manual
Approvals before anything goes live
Yes
No
No
Email threads
Monthly client reports
Yes
Some
No
Manual
Built inPartlyManualNot available

Frequently Asked Questions

How does the partner program work?

There are two ways to partner. Agency partners run their clients on Slate's agency plan, bill clients directly, and get setup help and pitch support from the Slate team. Referral partners send brands to Slate with their own link and earn commission on each account. To join, apply through the form and the partner team will set up a call.

How is commission worked out and paid?

Referral partners earn 10 to 20% commission on the accounts they refer. Your rate depends on the revenue you bring to Slate each year, and tiers are reviewed annually.

Will Slate approach my clients?

No. Slate won't approach partners' clients. Client content and data belong to your agency and your clients.

Who owns the content and data if we stop using Slate?

You and your clients do. Slate publishes into each client's own CMS, so everything you've published stays live on their site.

Can I research a prospect before they sign?

Yes. Add a prospect's domain and Slate shows where they rank on Google, how often AI answers mention them, how competitors compare, and what to fix first. This takes about five minutes.

Can my clients log in and approve work?

Every workflow has review steps, and approvals can happen in Slack or Gmail, so nothing goes live without sign-off.

Do I still need writers?

Yes, though fewer of them. Slate does the research and first drafts, and your team reviews and approves. TripleDart went from more than 100 freelance writers to 10 in-house reviewers.

How many client workspaces does the plan include?

The $2,000/month agency plan covers workspaces and users for all your clients. It includes 100,000 credits, 10,000 tracked pages and 5,000 tracked keywords a month.

Which search engines and AI platforms does Slate track?

Google rankings, plus mentions in ChatGPT, Google AI Overviews, AI Mode and Perplexity. Claude and Gemini tracking is available as an add-on.

Which CMS platforms can Slate publish to?

WordPress, Webflow and Sanity, plus Google Docs for teams that review before publishing.

See how Slate fits your agency

Deploy production-ready workflows in under 30 minutes. Ship hundreds of citation-worthy articles monthly with minimal setup or review time. 

Book an agency demo
Become a partner