About This Session
Ask ChatGPT, Perplexity or Google's AI Mode for the best tools in your category. Is your brand in the answer?
For most companies, the honest answer is no, or not often. In a study of 2,000 company websites, Webflow found the typical company shows up in just 16% of AI answers about its own category. It gets a link in only 6%.
That matters because buyers now start their research in AI tools. They ask ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot or Google which products to consider, and they shortlist the brands that come up. If you're not in the answer, you're not on the list.
In this live webinar, Guy Yalif, Chief Evangelist at Webflow, walks you through how AI search really works, from start to finish. Where these tools get their information. How they decide which brands to mention and link to. Why each platform gives a different answer to the same question. Then he covers what to do about it: the website basics most teams miss, the content AI tools like to cite, how to build authority across the web, how to track your AI search visibility, and how smaller brands compete with the big names. Guy talks with hundreds of CMOs every quarter about this exact problem.
Everything you need to know about AI search, in one hour. Then live Q&A with Guy. You leave with a short list of fixes for your own site.
What You Will Walk Away With
How AI search really works
Where ChatGPT, Perplexity, Claude, Gemini, Copilot and Google's AI Overviews and AI Mode get their information, how they put an answer together, and why the same question gets different answers on each platform.
How AI tools choose which brands to mention and cite
What decides whether your brand gets named, gets a link, or gets left out, including the sites AI tools trust beyond your own.
The website and content fixes that make a difference
The common problems that keep pages out of AI answers, like broken links, missing metadata and outdated content, and how to write pages that answer real buyer questions and get cited.
How to track your AI search visibility
How to see how often each AI platform mentions your brand, whether it links to you, and whether it describes you correctly, so you know what's working.
How smaller brands can compete with the big names
Big brands get mentioned far more often in AI answers. Learn how smaller brands close the gap by focusing on what they control: their content and their website.
Why Attend?
More buyers now ask AI tools for recommendations instead of clicking through search results. If AI leaves your brand out, or gets your details wrong, you lose deals you never hear about.
Most marketing teams know they need to show up in AI search. Few know where to start. Answer engine optimization (AEO) builds on good SEO, and it also depends on your content, your site's technical health, what other sites say about you, and how you measure results. Companies that are further along on all four get mentioned 2.3x more often and cited 3.7x more often, according to Webflow's study.
In one hour, you get the full picture of how AI search works and a short list of fixes you can act on the next day.
Who Should Attend
SEO and AEO Managers You can see traffic moving from search results to AI answers. You need a clear view of where you stand and which fixes to do first.
Content Marketers and Strategists You publish a lot, but you can't tell which pages AI tools pick up. You'll learn what makes content more likely to be cited.
Marketing Leaders and CMOs Your leadership team is asking about AI search. You'll learn where to focus first and which teams need to be involved.
Agency Owners and Consultants Your clients are asking about AI search. You'll leave with a framework you can use to audit client sites and show progress.
About Guy Yalif
Guy Yalif is Chief Evangelist at Webflow, where he talks with hundreds of CMOs every quarter about how AI is changing the way buyers find and choose companies.
Before Webflow, Guy co-founded Intellimize, an AI website optimization company, and ran it as CEO until Webflow acquired it in 2024. Earlier in his career he led marketing teams at Twitter, BrightRoll and Yahoo, and worked at Microsoft and Boston Consulting Group.
In this live webinar, Guy shares what he's hearing in those conversations and what the brands that show up most in AI answers are doing differently.
FAQ
What is AI search visibility?
It's how often AI tools like ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot and Google AI Overviews mention your brand, link to your website and describe you correctly when people ask about your category.
What is answer engine optimization (AEO)?
AEO is the work of making your brand easier for AI tools to find, trust and recommend. It covers your content, your site's technical health, what other sites say about you, and how you track results.
Which AI platforms does the webinar cover?
All the major ones: ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, and Google's AI Overviews and AI Mode. Guy covers how they work, where they differ, and what applies to all of them.
Is the webinar free?
Yes. Register with the form above and we'll email you the joining link.
Will there be a recording?
Yes. Everyone who registers gets the recording after the session.
Do I need technical SEO knowledge?
No. The session is built for marketers, content teams and marketing leaders. Guy explains each idea in plain terms with real examples.
How long is the session?
About an hour, including live Q&A.