SEO
Content Refresh Engine
Refresh existing pages with current research and tracked changes.
Overview
Content Refresh Engine audits an existing page and turns refresh research into a complete color-coded HTML draft. It takes a URL, a refresh issue, a brand kit, and optional notes for tone, quotes, case studies, or specific angles. It outputs refreshed semantic HTML with change tracking, updated stats, internal link suggestions, FAQ coverage, AI-citation optimization, and a legend. It is built for SEO and content teams updating pages for search performance, freshness, and AI visibility.
Capabilities
Use this agent to combine page auditing, keyword expansion, SERP review, competitor benchmarking, research verification, and refreshed HTML production at once.
Page Audit | Scrapes the submitted URL, cleans the main content, inventories images, extracts headings, links, FAQ signals, word count, metadata, outdated statistics, quality issues, search intent, and domain details.
Keyword Expansion | Expands the primary keyword across broad, related, and question-based Semrush sources, then deduplicates the keyword universe for refresh planning.
SERP Benchmarking | Reviews Google results, identifies SERP features, filters non-social competitor URLs, scrapes competitor pages, and summarizes their content depth, headings, topics, FAQs, freshness, and structure.
HTML Refresh | Produces a complete semantic HTML refresh with preserved sections, updated statistics, fresh research, internal links, AI-optimized answer blocks, FAQs, and color-coded change tracking.
How it works
1
Scrape Content | The agent scrapes the provided URL, isolates the article body, removes non-content elements, captures image details, and prepares clean HTML for analysis.
2
Analyze Signals | It audits the page, identifies the brand and competitors to avoid, expands keywords, analyzes SERP features, and finds internal link opportunities.
3
Benchmark Competitors | It selects top non-social competing pages from search results, scrapes their structure, summarizes their SEO strategy, and calculates a target word count.
4
Generate Refresh | It classifies the refresh issue, verifies outdated statistics with fresh research, applies additional notes, and returns final color-coded HTML with a change legend.
What the agent does
Input a URL, refresh issue, brand kit, and optional notes, then the agent scrapes and audits the page, expands keywords, analyzes SERP and competitor patterns, checks AI visibility, verifies statistics, classifies the issue, and outputs a refreshed semantic HTML document with color-coded edits.
How teams use this agent
SEO Lead
An SEO lead uses the agent to turn a refresh brief into keyword, SERP, competitor, internal link, and AI-visibility recommendations before updating a page.
Content Marketer
A content marketer uses the agent to generate a refreshed HTML draft that preserves existing sections while adding current research, FAQs, and takeaways.
Content Editor
A content editor uses the agent to review color-coded new, rewritten, removed, statistic, and AI-optimized changes before publishing.
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