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Overview

The G2 Reviews block retrieves product reviews from G2, the leading B2B software review platform. Use it to analyze competitor products, understand customer sentiment, identify feature gaps, or gather social proof for content creation.

Configuration

Product Name

Enter the name of the product to search for on G2. This field supports placeholders for dynamic values. Examples:
  • Static search: freshdesk
  • From previous step: {{step_1.output.product}}
  • From input: {{input.competitor_name}}
Use the exact product name as it appears on G2 for best results.

Number of Reviews

Set the maximum number of reviews to fetch.
  • Minimum: 200 reviews
  • Maximum: 1000 reviews
  • Default: 200 reviews
  • Increments: 200 reviews
Start with 200 reviews for initial analysis. Increase if you need more comprehensive data.

Output

The block returns an array of review objects.

Output Structure

Output Fields

Common Review Questions

G2 reviews typically include answers to:
  • What do you like best?
  • What do you dislike?
  • What problems is the product solving?
  • Recommendations to others considering the product

Accessing Output Data

Get first review:
Get first review title:
Get total review count:
Loop through all reviews:

Best Practices

  • Start with 200 reviews to validate your workflow before scaling up
  • Combine with LLM block to extract themes and sentiment
  • Compare multiple competitors by running the block in a loop
  • Focus on recent reviews for current product state
  • Use review data to identify feature gaps and pain points

Common Use Cases


Example Workflow: Competitor Review Analysis

Analyze competitor reviews to find opportunities:
  1. G2 Reviews Block:
    • Product Name: {{input.competitor}}
    • Number of Reviews: 200
  2. LLM Block:
  3. Google Sheets Block: Store analysis results

Example Workflow: Multi-Competitor Comparison

Compare reviews across multiple competitors:
  1. Google Sheets Block: Read list of competitor names
  2. Loop Block: Process each competitor
  3. G2 Reviews Block:
    • Product Name: {{current.name}}
    • Number of Reviews: 200
  4. LLM Block:
  5. Google Sheets Block: Append competitor summaries

Example Workflow: Feature Gap Analysis

Identify what competitors lack:
  1. G2 Reviews Block:
    • Product Name: {{input.competitor}}
    • Number of Reviews: 400
  2. LLM Block:
  3. Text Block: Format as feature gap report

Troubleshooting


What’s Next

Now that you understand the G2 Reviews block: