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The Insights Overview is a single scrolling report — your brand at a glance. It combines your AI search presence and your Google search performance on one page, with a verdict on where you stand and a list of next moves.

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Where to Find It

Go to Insights → Overview in the sidebar.
Insights Overview page with the setup rail, verdict card, and How AI answers treat your brand stat strip

The Insights Overview — your brand at a glance

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The Verdict Card

The page opens with a verdict on your AI search presence: Gaining ground, Holding steady, or Losing ground (young workspaces show Early days or Still gathering while data builds). A circular gauge shows the share of tracked prompts that include your brand, with the change from the previous period. Click the card or View the full AI report to open LLM Search.

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Your Brand in AI

A stat strip summarizes how AI answers treat your brand: Below it:
  • Where you show up — your presence per platform (ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews, Google AI Mode) with change indicators.
  • Top prompts naming you — the questions where your brand shows up most.
  • Where AI gets its facts — the domains AI cites in your space, tagged You, Rival, or Reference.
  • Top topics — where your AI presence concentrates.
Each panel links into the matching LLM Search tab for the full data.

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The Google Half

When Google Search Console is connected, the page continues with:
  • Google Search — visits, impressions, click-through rate, and average position, with a daily visits chart.
  • Keyword rankings — keywords on Google’s first page, striking-distance keywords on page 2, and how many climbed or slipped.
  • Search terms on the move — your biggest ranking jumps.
  • Pages — your top pages and pages losing traffic.
  • Content you’ve shipped — published vs refreshed pages.
If Search Console is not connected yet, the page shows a Connect Google Search Console card instead. Connecting takes about a minute and uses read-only access.

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Setup Rail and Next Moves

Until your workspace is fully set up, a Set up rail tracks four steps: Brand, Prompts, Google Search, and Pages. The page closes with Your next moves — a prioritized list of setup steps and AI gaps worth acting on.
The Overview picks its own date window based on how much history your workspace has (for example, “Last 30 days, compared with the previous 30 days”). There is no manual date picker on this page — use LLM Search or Pages for custom ranges.

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What’s Next