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The Google Analytics integration brings your GA4 traffic and engagement data into Slate. It feeds into the Pages feature alongside Google Search Console and AI Visibility data — giving you a complete view of how users find, visit, and interact with your pages.

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Why connect Google Analytics to Slate?

Google Search Console shows how pages perform in search results. Google Analytics shows what happens after the click — how many users visit, how long they stay, and whether they engage. Connecting GA4 to Slate adds this layer to the Pages view, so you can spot pages that attract traffic but fail to engage visitors, or pages with high engagement but low search visibility.

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Prerequisites

  • The Admin role in your Slate workspace. Members can view integrations but can’t connect them.
  • A Google account with access to a GA4 property for your website

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Setup

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Step 1: Connect Google Analytics in Slate

  1. Open Slate and go to Workspace settings → Integrations.
  2. Under More integrations, find Google Analytics and click Connect.
  3. Optionally, enter a Connection name (e.g., “Company Website GA4”).
  4. Click Continue to Google Analytics. Google’s sign-in page opens in a new window.
  5. Sign in with the Google account that has access to your GA4 property.
  6. Approve read-only access to your analytics data.
  7. Back in Slate, the Google Analytics sync settings dialog opens.
Slate requests read-only access to your Google Analytics data. It cannot modify your GA4 configuration, goals, or tracking setup.

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Step 2: Choose a property and key events

In the Google Analytics sync settings dialog:
  1. Under Property, pick the GA4 property for your website. Properties are grouped by account.
  2. Under Key events to sync, turn on the key events you want to see per page. Each enabled key event becomes its own column in Pages.
  3. Click Save.
To change these settings later, open the ⋮ menu on the Google Analytics row in Workspace settings → Integrations and choose Sync settings.

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Sync now

Slate syncs GA4 data on a schedule. To pull the latest data right away, open Sync settings and click Sync now. The button is available after you save a property.

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What it powers

Once connected, GA4 data flows into the Pages feature. The following metrics become available for every tracked page: Each metric includes a delta value showing the change compared to the previous period. Slate also syncs additional GA4 data behind the scenes for deeper analysis: Combined with Google Search Console (clicks, impressions, position, CTR) and AI Visibility data (citations, citation rate), GA4 metrics complete the 360-degree view in Pages. For a full guide on using this data, see Pages.

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Use cases

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Identify high-traffic, low-engagement pages

Filter Pages for pages with high user counts but low engagement time. These pages attract visitors but may not deliver the content users expect — candidates for content improvement.

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Find engagement winners with low visibility

Sort Pages by engagement time to find pages that engage visitors well but have low clicks or impressions from search. These are strong pages that could benefit from SEO optimization to increase their search visibility.

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Spot traffic source imbalances

GA4 tracks traffic by channel (Organic, Direct, Paid, Social). Use this data to identify pages that depend heavily on a single channel and diversify their traffic sources.

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Monitor conversion performance

Track which pages drive conversions. Cross-reference with GSC position data to understand whether high-converting pages are maintaining their search rankings.

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Detect traffic drops alongside ranking changes

Compare GA4 session trends with GSC position deltas. A page losing sessions while maintaining rankings may indicate a broader traffic issue (seasonality, competition), while a page losing both suggests a ranking problem.

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Prioritize content refreshes with engagement data

Use engagement metrics alongside GSC data to prioritize which pages to refresh. A page with dropping sessions and low engagement time is a higher priority than one with dropping sessions but strong engagement.

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Managing connections

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View connections

Go to Workspace settings → Integrations to see your GA4 connections. Each connection shows Connected or Needs attention.

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Fix a connection that needs attention

Slate refreshes access tokens in the background. A connection shows Needs attention when Google access is revoked or expires. To fix it, connect the account again:
  1. Open the ⋮ menu on the Google Analytics row and choose Add another connection.
  2. Sign in with your Google account and approve access.
  3. Choose the property and key events in the sync settings dialog, then click Save.
  4. Remove the old connection.

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Remove a connection

Open the ⋮ menu on the Google Analytics row and choose Disconnect. If you have more than one connection, expand the row and click Remove next to the connection. Pages traffic data stops updating until you connect Google Analytics again.

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Troubleshooting

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What’s next