Overview
The Get Brand Kit block returns your workspace’s Brand Kit as JSON. Choose which categories to include so downstream steps get only the brand context they need. Use it to feed brand voice, products, and audience details into AI content generation.Configuration
Categories
Select which Brand Kit categories to include in the output. Select at least one. Default: All categories (Core, Products, Content, Audiences, Geography)
Each selected category maps to specific keys in the output. For example, selecting only Core returns the
brand, competitors, writingStyle, and writingSample keys.
Error Handling
Define what happens if the block fails to load the Brand Kit. Options:- Terminate Workflow: Stop execution immediately.
- Continue Execution: Proceed to the next step despite the error.
Output Data
Returns a JSON object containing only the keys for the selected categories.brand (Core)
The brand profile object.competitors (Core)
List of competitors.writingStyle / writingSample (Core)
The brand’s writing style guidance and a sample.products (Products)
List of products.content (Content)
Content types and strategy.audiences (Audiences)
Target audience definitions.geography (Geography)
Target markets. Accessing fields:{{step_1.output.brand}}, {{step_1.output.products}}
Sample Output
With Core and Products selected:Best Practices
- Select only the categories a step needs to keep prompts focused and concise.
- Place this block early so later LLM steps can reference brand context.
- Pass
writingStyleandwritingSampleinto LLM prompts for on-brand output. - Keep your Brand Kit current so workflow output stays accurate.
- Use the full Brand Kit when generating long-form, brand-heavy content.
Common Use Cases
What’s Next
- Generate brand-aligned content with the LLM Block
- Learn what each category stores in the Brand Kit guide
- Insert brand fields into prompts with Liquid Templating
- Reference brand data across steps with Variable Referencing