Google Search Block

Overview

The Google Search block retrieves live search results from Google. Use it to gather competitor data, research topics, find sources for content, or power AI-driven analysis with real-time web information.

Configuration

Search Query

Enter the search term or phrase to look up on Google. This field supports placeholders to use dynamic values from previous steps. Examples:

Static query: best project management tools 2024
Dynamic query: {{step_1.output.keyword}} reviews
Combined: {{step_1.output.brand}} vs {{step_2.output.competitor}}

Use specific, targeted queries for better results. Include modifiers like year, location, or category to refine your search.

Result Format

Choose how search results are returned. Select the format that best fits your downstream processing needs.

Format	Description	Best For
Structured Results	Complete JSON data with all fields	LLM processing, data extraction, detailed analysis
Links Collection	Array of URLs only	Web scraping pipelines, link building research
Summary View	HTML-formatted text with titles and snippets	Content research, quick reference

Country

Select which country’s Google results to retrieve. Results vary by location due to Google’s localization. Default: United States Use country targeting when:

Researching local competitors
Analyzing regional search results
Creating location-specific content

Result Count

Specify how many search results to retrieve.

Minimum: 1 result
Default: 10 results
Maximum: 100 results

Higher result counts consume more credits and increase execution time. Use the minimum needed for your use case.

Output

The output format depends on your selected Result Format.

Structured Results

Returns a JSON object with organized search data:

{
  "organic": [
    {
      "position": 1,
      "title": "Project Management Software | Asana",
      "link": "https://asana.com/",
      "snippet": "Manage your team's work, projects, & tasks online...",
      "sitelinks": [
        {
          "title": "Pricing",
          "link": "https://asana.com/pricing"
        }
      ]
    },
    {
      "position": 2,
      "title": "Monday.com: A New Way of Working",
      "link": "https://monday.com/",
      "snippet": "The Work OS that lets you shape workflows..."
    }
  ],
  "peopleAlsoAsk": [
    {
      "question": "What is the best free project management tool?",
      "snippet": "Top free project management tools include...",
      "link": "https://example.com/article"
    }
  ],
  "relatedSearches": [
    {
      "query": "project management tools for small teams"
    }
  ]
}

Accessing data in subsequent steps:

First result title: {{step_n.output.organic[0].title}}
All organic results: {{step_n.output.organic}}
People Also Ask questions: {{step_n.output.peopleAlsoAsk}}

Links Collection

Returns a simple array of URLs:

[
  "https://asana.com/",
  "https://monday.com/",
  "https://trello.com/",
  "https://clickup.com/"
]

Accessing data:

First link: {{step_n.output[0]}}
Use with Loop block to process each URL

Summary View

Returns HTML-formatted content:

<h1>Organic</h1>
<ol>
  <li>
    <a href="https://asana.com/">Project Management Software | Asana</a>
    Snippet: Manage your team's work, projects, & tasks online...
  </li>
  <li>
    <a href="https://monday.com/">Monday.com: A New Way of Working</a>
    Snippet: The Work OS that lets you shape workflows...
  </li>
</ol>
<h1>People Also Ask</h1>
<ol>
  <li>
    <a href="https://example.com/article">What is the best free project management tool?</a>
    Snippet: Top free project management tools include...
  </li>
</ol>

Accessing data:

Full summary: {{step_n.output}}
Pass directly to LLM block for analysis

Best Practices

Use specific search queries for more relevant results
Match result format to your downstream processing needs
Request only the number of results you need to minimize costs
Combine with Web Scrape block to extract content from result URLs
Use country targeting for location-specific research
Cache results in Sheets for repeated analysis

Common Use Cases

Use Case	Configuration Tips
Competitor research	Search brand + “vs” or “alternatives”, use Structured format
Content research	Search topic keywords, use Summary format for LLM analysis
Link prospecting	Search “keyword + guest post”, use Links format
SERP analysis	Search target keyword, analyze position and snippets
Trending topics	Search industry + “2024 trends”, extract People Also Ask
Source gathering	Search topic, loop through links to scrape content

Example Workflow

A typical content research workflow:

Google Search Block: Search for {{input.topic}} best practices
Loop Block: Iterate through top 5 organic results
Web Scrape Block: Extract content from each URL
LLM Block: Analyze and summarize findings
Text Block: Format final research report

What’s Next

Now that you understand the Google Search block:

Learn about Web Scrape Block to extract content from search results
See Loop Block to process multiple results
Explore LLM Block to analyze search data with AI
Check Liquid Templating for data transformation

Getting Started

Cowork

Insights

Work

Automate

Assets

Integrations

Overview

Configuration

Search Query

Result Format

Country

Result Count

Output

Structured Results

Links Collection

Summary View

Best Practices

Common Use Cases

Example Workflow

What’s Next

​Overview

​Configuration

​Search Query

​Result Format

​Country

​Result Count

​Output

​Structured Results

​Links Collection

​Summary View

​Best Practices

​Common Use Cases

​Example Workflow

​What’s Next

Overview

Configuration

Search Query

Result Format

Country

Result Count

Output

Structured Results

Links Collection

Summary View

Best Practices

Common Use Cases

Example Workflow

What’s Next