Google Search & Pages

What these reports are

These two reports are your Google side of Slate. Google Search tracks how you rank on Google for the keywords you care about, and Pages tracks how every page on your site is performing. Where LLM Search shows how you do in AI answers, these two show how you do in classic Google search. Google Search works at the keyword level (are you ranking for the terms that matter), and Pages works at the page level (how each URL is doing, and which pages AI is citing).

What they do

Google Search (keyword tracking)

Slate checks your Google rankings for you and follows them over time. You tell it which keywords to track, and it reports:

• How your keywords rank, bucketed by position (top 3, top 10, top 20, and so on), so you can see how much of your set sits near the first page.
• Keyword movement since the previous period: which keywords improved, newly ranked, declined, or dropped off.
• Traffic impact: your clicks, impressions, click-through rate, and average position, each with the change over time.
• Your best-ranking keywords (the ones closest to number one) and the competitor domains that keep showing up across your keywords.

Pages (page performance)

Pages tracks the actual URLs on your site and brings two data sources together for each one: your Search Console search data and your GA4 traffic and engagement data. For every page it shows clicks, impressions, average position, and click-through rate with period-over-period change, groups pages by folder, and adds two AI columns, Citations and Citation rate, so you can see which pages AI is citing. It also includes:

• A Performance view that overlays how much content you published or refreshed against your clicks and impressions, so you can see whether content work is paying off.
• An Update History log that records every time a page is refreshed or published, giving you a clean before-and-after.

How you use it

Google Search

1. Add the keywords you want to track. Click Add keyword and either add a single keyword or Import from CSV to load a whole list at once. Track the terms your buyers search and the ones you are trying to win.
2. Read the Overview to see how your set ranks, what moved, and your overall traffic.
3. Open the Keywords tab for the full list. Sort or search to find a specific term, and click any keyword to see its rank history.

Pages

1. Open All Pages to scan every URL: its clicks, impressions, position, and CTR, and whether each is up or down. Watch the Citations columns to see which pages AI is citing.
2. Use Performance to connect your publishing and refreshing to search results.
3. Check Update History to tie a specific page change to what happened to its rank and traffic afterward.

Act: refresh the pages slipping in Google, push the keywords worth winning, and build on the pages already earning AI citations.

Getting started

A quick way to get value in your first session:

1. Add your priority keywords to Google Search (single or CSV import), then open the Overview to see your rank buckets and movement.
2. In the Keywords tab, sort by average rank to find the terms closest to page one, where small gains are easiest.
3. In Pages, open All Pages and sort by clicks lost to spot the pages that need attention first.
4. Scan the Citations columns in Pages to find which pages AI already cites.
5. Check back weekly: watch keyword movement in Google Search and page decay in Pages, and let those two point to your next piece of work.

Summary (quick recap)

In short, Google Search follows your keyword rankings on Google, and Pages follows how each page performs and which ones AI cites.

The workflow: track your keywords, read the Overview and All Pages, dig into the detail, and let keyword movement and page decay guide your next piece of work.