Setting Up LLM Search

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What You’ll Learn

This guide walks you through setting up LLM Search in Slate. You’ll configure your brand details, add competitors, and create prompts to monitor across AI platforms.

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Why This Matters

Before Slate can track your visibility in AI search results, you need to tell it what to monitor. This setup ensures accurate tracking of your brand mentions, competitor benchmarks, and search performance.

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Step 1: Add Your Brand Details

1. Go to Assets → Brand Kit.
2. Under Brand Details, enter:
   • Brand Name – the name Slate should monitor (e.g., MyCRM).
   • Brand URL – your primary domain (e.g., https://mycrm.com).

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Step 2: Add Competitors

1. In Assets → Brand Kit, scroll to Competitors.
2. Click Add Competitor.
3. Enter:
   • Competitor Name – how they’re usually referenced (e.g., “HubSpot”).
   • Competitor URL – their main site (e.g., https://hubspot.com).
4. Repeat for all relevant competitors.

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Step 3: Add Prompts in LLM Search

Once your Brand Kit is ready, create prompts to define what you want to track.

1. Go to Insights → LLM Search in the sidebar and open the Prompts Tracked tab.
2. Click the + button (Add new prompts) and choose Single Prompt (or Bulk Upload (CSV) for many at once).
3. Add details:
   • Prompt – the exact search query you want Slate to run (e.g., “Best CRM software for startups”).
   • Topic – group prompts under a broader theme (e.g., Best CRM Software).
   • Platforms – select where the prompt should run (ChatGPT, Google Overview, Google AI Mode).
4. Click Track Prompt.

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Step 4: Set Tracking Schedule

When adding or editing a prompt, choose how often Slate should re-run it:

• Daily – for high-priority topics.
• Weekly – for most tracking use cases.
• Monthly – for long-term monitoring.

This ensures your dashboard reflects the latest AI search visibility for your brand and competitors.

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Step 5: Start Tracking

1. Once prompts are saved, Slate automatically begins monitoring them on your set schedule.
2. Go to the Overview tab in LLM Search to view metrics like:
   • Brand Mentions
   • Average Position
   • Visibility Score
   • Share of Voice

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What’s Next

• Explore the LLM Search dashboard for trends and competitor benchmarks
• Review the Citations tab to see exact mentions in AI outputs